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About Us

Small Stuff UK is an award-winning eco-conscious children’s lifestyle.
We sell the finest design-led, ethical, sustainable and eco-friendly products for (you and) your little bears both online and in-store.
In October 2020 Small Stuff was shortlisted for two awards as part of the Indie Retail Best Small Shops Competition 2020.
We are happy to announce that we are the winners of the
Most Innovative Business During Covid-19 2020.


Within the first year of opening the first permanent high street shop, Small Stuff has won two commendable awards The Sheffield Star New Business Award 2019 & Highly Commended Best Small Shops Award 2019. Small Stuff was also shortlisted for two categories; Instore Creativity Award & Sustainability Initiative Award in The Good Retail Awards hosted by Modern Retail in February 2020. 

Our clothing range is made from high quality, Oeko-Tex and GOTS certified organic cotton, and we only work with traceable and transparent suppliers with full certification.
Our toys are sustainably made using the highest quality materials and sustainable materials and our books are picked to be keepsakes for this generation and the next.

By handpicking all of the products and working closely with suppliers from around the world -  as a business Small Stuff guarantees everyone is paid fairly and well and each product is made with love, is sustainable and with less planet polluting processes.

Together we can strive for a less plastic, less toxic planet.

As a retailer and business owner I also understand that I have a responsibility to protect the planet, that is why I have carefully picked biodegradable and recyclable mail packaging, reuse as much as possible and reduce the businesses carbon footprint and waste. The new location of Small Stuff, 210 Crookes is now run on 100% renewable energy (provided by Good Energy) and I continue to seek and collaborate with new exciting, forward thinking and sustainable businesses to bring to the store.

Hellen x
In January 2020 we started our long term partnership with Work for Good a fantastic company making it easier for businesses like mine to donate through sales to charities.

Every quarter (Jan-March, April-June, July-Sep and Oct-Dec) we will choose a hardworking charity close to our heart to donate a percentage of our profit too, you can find out more about the charity we have most recently donated to here.

In celebration of the 50th World Earth Day (April 22nd 2020) we have signed up to a fantastic collaboration with Offset Earth where will be planting at least 12 trees each month. In addition to this, for every £20 you spend, another tree will be planted and you can track our progress below!

We offset our carbon footprint via Ecologi