The Small Stuff Promise


At Small Stuff we only work with brands and makers who shares our values. 


We believe in…


Shopping locally and supporting independent businesses 

Understanding how products are made and where they come from

Paying people a fair wage and ensuring good working conditions throughout the supply chain of our products

Reducing waste across the business and minimising and reporting our carbon footprint yearly

Prioritising high-quality, design-led products that will last and be loved for generations

Celebrating diversity, inclusivity and kindness in the products we sell and the stories we share

Supporting the hard work of charities close to our hearts.


 Actions and Commitments


All Small Stuff packaging is home biodegradable and recyclable

The Small Stuff clothing range is made from high-quality Oeko-Tex and GOTS-certified organic cotton

The Small Stuff store is run on 100% renewable energy, provided by Good Energy

Through our partnership with Work for Good, Small Stuff donates a percentage of our profits to charity.

Launching Clothes The Loop will ensure we are started to work to a more circular business model, which means less waste and a more inclusive range.

Small Stuff works closely with all our suppliers to ensure all makers are paid and treated fairly. 


We have decided to pause our collaboration with Ecologi as of May 2022 whilst we look in to greenwashing claims they have recently made.

We are pleased to be still working as a climate positive workforce and have made a difference with our positive action up to this point.

You can look in to the recent evidence here.




At Small Stuff we work hard to ensure we are meeting – and exceeding as far as possible – the standards and targets set by leading environmental organisations. 



Small Stuff is proud to be the only UK-based children’s store certified by The Planet Mark. This means we have undergone a rigorous three-part process to measure and analyse our business footprint and are committed to taking steps to reduce it. You can view our up to date report here.


Planet Mark Logo Certified Business



We are proud members of the Better Business Act, a coalition organisation is to see four principles reflected in an amended Section 172 of the Companies Act.

It can no longer be a choice to align the long-term interests of people, planet and profit. The Better Business Act will transform the way we do business, so that every single company in the UK takes ownership of its social and environmental impact.





Small Stuff is a Surfers Against Sewage Plastic-Free Champion, in acknowledgment of our efforts to reduce waste and single-use plastic within the business.



Small Stuff is proud to be joining Business Declares and the fast-growing network of businesses that acknowledge the Climate and Ecological Emergency. Our business aim is to be net zero by 2025 by reducing our emissions and impact on biodiversity. Concern for both people and the planet are not new to us here at Small Stuff and we look forward to continuing to share our journey by ensuring our voice is part of the collective, collaborative, resounding call for change.
Along this journey we will certainly not be perfect, neither will we judge others, instead we are part of a coalition of the willing, looking to collaborate and accelerate action while continuing to highlight the challenges and barriers which will enable us all to move forward with positive actions for positive change.




Small Stuff not only collaborates with Ecologi for every purchase made through the store, but also pays monthly towards their Gold Standard offsetting projects to support their mission to Net Zero.


We offset our carbon footprint via Ecologi